The popularity of video advertising continues to increase. And indicators are that the saturation point has not yet been reached.

87 percent of companies use video as a marketing instrument, according to some research–up from 81 percent in 2018!

But some advertisers are still hesitating. They’re worried about investing in video ads and not getting the outcomes they want.

They are entitled to worry. Creating a “poor” video ad (i.e., an ad that does not promote your marketing goals) is completely feasible. You have to do your homework, therefore.

While every business is different, there are some rules of thumb you can use to make your video ads better. Here are some of them:

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