With social media engagement hovering below 0.1 percent, networks showing more ads than ever, and organic social visibility in a steady decline, social media doesn’t seem like the once profitable advertising channel.

User bases are increasing, however, clients use social to communicate with products, and most importantly, social has an effect on buying choices.

What’s that telling us?

While social media reach may decline, these platforms still rely on your clients to assist them discover data and communicate with brands.

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