How to predict organic traffic is a question that often arises in discussions when a scheduled SEO strategy is discussed by SEO consultants and third parties.
Since SEO is not an accurate science, and owing to the lack of general truths applicable to all sectors (number of phrases per page, etc.) and precise numbers (cost per click, etc.), SEO makes mathematical projections hard by its very nature.
Why is your organic traffic predicted?
The head of a business, the head of a department, and many other decision-makers can ask for SEO traffic predictions for several reasons: